Spanned across 3 generations, NEWS was originated from Yuk Yat Garment which was established in 1977. Our founder saw that most swimwear in Hong Kong was imported, and saw a chance to do everything including material sourcing, cutting, sewing to packaging locally and therefore established our first factory in Sham Shui Po. 
Due to the Asian cultural contrast to imported swimwear, our founder then introduced our first collection of padded swim wear in Hong Kong during the mid 80s which was an instant hit. Not only did we gain our market share locally, gradually, we began to export globally and set our footprint in many countries. Our brand NEWS, was very popular amongst women across the Pacific Asia region as we were known to provide customers with comfortable and fashionable quality swimwear. Our ability to spot fashion trends in this industry has awarded us with clients that range from small retail shops to big chain department stores. Our skillful craftsmanship led us to clients that demanded custom designs from famous designers in Europe and the United States.
With almost 50 years of experience under our sleeve, we believe swimwear has yet to evolve and therefore we decided to launch yet another brand, NEWS. This is where you will find the best quality swimwear that balances function, protection and fashion.
We hope you will enjoy your first NEWS swimwear!
