News Hong Kong / News Swimwear Privacy Policy

At News Hong Kong ("News Swimwear", "we", "us", or "our"), we respect your privacy and are committed to protecting your personal data.

This Privacy Policy explains how we collect, use, store, disclose, transfer, and protect your personal data when you visit our website, purchase products from us, interact with our services, or otherwise communicate with us.

By accessing or using our website, you acknowledge that you have read and understood this Privacy Policy.

1. Information We Collect

We may collect the following categories of personal data:

Identity Information

• Full name
• Username
• Date of birth
• Gender

Contact Information

• Email address
• Telephone number
• Billing address
• Shipping address

Transaction Information

• Purchase history
• Order records
• Returns and exchange records
• Customer service interactions

Payment Information

Payment information necessary to process transactions through our authorized payment providers.

For security reasons, we do not store complete payment card information on our systems.

Technical Information

• IP address
• Browser type
• Device identifiers
• Operating system
• Website usage data
• Cookie information

Marketing and Preference Information

• Product preferences
• Shopping behavior
• Marketing preferences
• Survey responses
• Competition or promotion participation records

2. How We Collect Information

We may collect personal data when you:

• create an account;
• purchase products;
• subscribe to newsletters;
• contact customer service;
• enter giveaways, competitions, or promotions;
• submit reviews or feedback;
• interact with us on social media platforms;
• use our website; or
• communicate with us by email, telephone, WhatsApp, or other channels.

Certain information may also be collected automatically through cookies, tracking technologies, analytics tools, and advertising technologies.

3. Legal Basis for Processing Personal Data

Where applicable, we process personal data on one or more of the following grounds:

• performance of a contract with you;
• compliance with legal obligations;
• our legitimate business interests;
• prevention of fraud and unlawful activity; and
• your consent.

Where consent is required, you may withdraw your consent at any time.

4. How We Use Personal Data

We may use your personal data for the following purposes:

Order Fulfilment

• processing orders;
• delivering products;
• handling returns, exchanges, and refunds;
• providing customer support.

Account Management

• creating and maintaining customer accounts;
• verifying identity;
• securing account access.

Business Operations

• improving website performance;
• analysing website usage;
• enhancing products and services;
• conducting customer and market research.

Fraud Prevention and Security

• preventing unauthorized transactions;
• detecting fraud and abuse;
• investigating suspicious activities.

Legal Compliance

• complying with applicable laws and regulations;
• responding to lawful requests from authorities;
• enforcing our legal rights.

Marketing

Subject to applicable law and your preferences, we may provide information regarding:

• product launches;
• promotions;
• member benefits;
• events;
• special campaigns; and
• brand updates.

5. Direct Marketing Communications

With your consent where required by law, we may contact you through:

• email;
• SMS;
• telephone;
• direct mail;
• social media;
• mobile applications; and
• messaging platforms such as WhatsApp.

You may opt out of marketing communications at any time through the methods described in Section 13.

6. WhatsApp Marketing Communications

Where you have provided your mobile phone number and agreed to receive marketing communications, News Swimwear may send messages through WhatsApp regarding:

• promotional offers;
• new product releases;
• exclusive member benefits;
• event invitations;
• shopping cart reminders; and
• customer service notifications.

You may withdraw your consent at any time by contacting us or adjusting your communication preferences.

Opting out of marketing communications will not affect transactional messages relating to your purchases or account.

7. Cookies and Similar Technologies

We use cookies and similar technologies to:

• remember user preferences;
• maintain shopping cart functionality;
• improve website performance;
• analyse traffic and browsing behaviour;
• personalize website content; and
• measure advertising effectiveness.

You may manage cookie preferences through your browser settings.

Please note that certain website functions may not operate properly if cookies are disabled.

8. Meta Pixel and Facebook Advertising Disclosure

Our website may utilize:

• Meta Pixel;
• Meta Conversions API; and
• other advertising technologies provided by Meta Platforms, Inc.

These tools may collect information such as:

• pages visited;
• products viewed;
• purchases completed;
• browser information;
• device information; and
• advertising engagement data.

This information assists us in:

• measuring advertising performance;
• creating custom audiences;
• improving customer experience; and
• displaying more relevant advertising on Facebook, Instagram, and related Meta services.

Information collected through Meta technologies may be processed in accordance with Meta's Privacy Policy.

9. Google Analytics and Google Ads Disclosure

We may use:

• Google Analytics;
• Google Ads;
• Google Tag Manager; and
• related Google services.

These tools help us:

• understand website usage;
• analyse customer behaviour;
• improve website functionality;
• evaluate marketing effectiveness; and
• provide more relevant advertising.

Google may collect:

• IP address;
• browser information;
• device information;
• website activity; and
• advertising interaction data.

You may manage your advertising preferences through Google's advertising settings.

10. Klaviyo Email Marketing Disclosure

We may utilize Klaviyo as an email marketing and customer engagement platform.

Information processed through Klaviyo may include:

• name;
• email address;
• shopping history;
• website activity;
• marketing engagement information; and
• customer preferences.

This information enables us to:

• distribute newsletters;
• personalize content;
• recommend products;
• measure campaign effectiveness; and
• improve customer engagement.

You may unsubscribe at any time using the unsubscribe link included in marketing emails.

11. Sharing Personal Data

We may disclose personal data to:

Service Providers

Including:

• payment processors;
• logistics and delivery providers;
• hosting providers;
• marketing vendors;
• customer support providers;
• analytics providers; and
• technology providers.

Such parties may only process personal data as necessary to provide services to us.

Legal and Regulatory Authorities

Where disclosure is required by:

• applicable law;
• court order;
• governmental authority; or
• regulatory requirement.

Business Transactions

Including:

• mergers;
• acquisitions;
• restructuring;
• asset sales; or
• insolvency proceedings.

12. SHOPLINE Data Processing Disclosure

Our online store is hosted on SHOPLINE.

In providing its e-commerce services, SHOPLINE may process personal data on our behalf, including:

• customer identification information;
• order information;
• shipping details;
• payment-related information;
• account information; and
• website usage data.

SHOPLINE may process such information to provide:

• website hosting;
• order management;
• payment integration;
• logistics integration;
• customer management tools;
• marketing tools; and
• platform security services.

For further information, please refer to SHOPLINE's Privacy Policy.

13. Your Rights and Choices

Subject to applicable law, you may have the right to:

• access your personal data;
• correct inaccurate information;
• update your information;
• request deletion of personal data;
• restrict or object to processing;
• withdraw consent;
• opt out of direct marketing; and
• request portability of personal data where applicable.

To exercise your rights, please contact us by email.

We may request reasonable proof of identity before processing your request.

14. Children's Privacy

Our website and services are not intended for individuals under the age of 18.

We do not knowingly collect personal data from minors.

If we become aware that personal data relating to a minor has been collected without appropriate authorization, we will delete such information as soon as reasonably practicable.

15. International Data Transfers

Due to the global nature of our business, personal data may be transferred to and processed in locations outside Hong Kong.

These locations may include jurisdictions where our:

• technology providers;
• cloud hosting providers;
• payment processors;
• logistics partners;
• analytics providers; and
• marketing service providers

operate.

Where such transfers occur, we will implement reasonable safeguards designed to protect personal data, including:

• contractual protections;
• access controls;
• security measures;
• encryption technologies; and
• other lawful transfer mechanisms.

For individuals located within the European Economic Area, United Kingdom, or other jurisdictions with international transfer requirements, we will implement suitable safeguards in accordance with applicable law.

16. Data Retention

We retain personal data only for as long as reasonably necessary to:

• fulfil the purposes described in this Privacy Policy;
• comply with legal obligations;
• maintain business records;
• resolve disputes; and
• enforce agreements.

Personal data that is no longer required will be securely deleted, anonymized, or destroyed.

17. Data Security

We maintain appropriate administrative, technical, and physical safeguards designed to protect personal data against:

• unauthorized access;
• accidental loss;
• misuse;
• destruction;
• disclosure; and
• alteration.

While we use reasonable security measures, no electronic transmission or storage system can be guaranteed to be completely secure.

18. Third-Party Websites

Our website may contain links to third-party websites or services.

We are not responsible for the privacy practices, content, or security of third-party websites.

We encourage users to review the privacy policies of any third-party websites they visit.

19. Changes to This Privacy Policy

We reserve the right to amend or update this Privacy Policy at any time.

Any changes will become effective upon publication on our website.

The updated revision date will be displayed at the top of this Privacy Policy.

20. Contact Us

If you have any questions regarding this Privacy Policy or wish to exercise your privacy rights, please contact:

News Hong Kong / News Swimwear
Email: sales@yukyatgarments.com

Last Updated: 24 October 2026